As one of the first design-forward dispensaries offering a boutique experience for cannabis retail in San Diego, Urbn Leaf tasked Heleo + to create their first flagship store design, logo and brand identity in what helped to define the experience and aesthetic of their future stores.
The design goal for the retail area of the dispensary was to elevate the status quo of the typical dark, poorly organized and stigmatized status of other dispensaries, and create an experience akin to purchasing items at a high end spa or health goods store. Solid walnut cabinetry with POS stations separated by wide glass display cases create points for each client to receive consultations and product information by the budtenders. A clean and minimal look was achieved with blackened steel shelves, linear lighting fixtures, and buffed concrete floors.
Urbn Leaf, Buenos Ave opened in 2016.
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